This summer, the rain came as a cold shower on tourism. The picture is very mixed from one region to another, according to preliminary estimates Protectionism cabinet. Although these figures are not final - it may indeed be a discrepancy between the perceptions of professionals and the reality of economic figures - some areas have taken advantage of the unpredictable weather.
Brittany, Normandy and Alsace have generally benefited from the good weather and the nights are up for the summer, especially in campgrounds. Despite this good news, spending by tourists, however, are declining. Paris and its region is also doing pretty well. For other destinations, Protourisme recorded a decline in overnight stays in the range of 2 to 4%. "The tourist season was sullen summer like weather and the mood of French. But the preseason, with the French tourists, and the heart of the season, thanks to foreigners, are expected to save the whole, "said Didier Arino, director of the firm Protourisme. The season had started well effect in May and June but was quickly spoiled, 62% of the 680 institutions surveyed by Protourisme citing a drop in sales for the months of July and August. The results are disappointing especially on the French Riviera, Languedoc, Aquitaine and Rhône-Alpes.
€ 800 million shortfall
Same story on the side of the UMIH, the Union of Trades and Hospitality Industries. The vice president of the union, Hervé Becam stated: "July was very difficult for both the restoration as hotels. August is thankfully better, but it's a little season. "Dordogne for example, turnover fell by 40% in July. In Aquitaine, the Regional Tourist Board grants a season generally "difficult" because of the weather and the "powerful images" of damage tides of winter. Attendance tourists also flexes 5 to 8% in Savoie and Haute-Savoie. The weather is designated as the main culprit of these results down and she would also, according to the Protourisme cabinet, led a shortfall on the whole was estimated at 800 million euros.
The French are satisfied with their holiday
Despite the gloomy weather, 97% of French say they have had a good holiday, according to a CSA poll for Club Med. Operators "who had anticipated a sluggish market and made every effort to get early bookings to customers" out also winners of the tourist season. Club Med has posted an occupancy rate of over 80% in mountain villages, according to general manager France, Sylvain Rabuel. Same story on the side of the lodgings of France, where the increase in sales volume is estimated at 2% in July, a figure that rises slightly in August
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